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Here are 25 compelling reasons why you should be using B2B social media.
Boost your profits with B2B social media
1. Traditional advertising is expensive
2. Social media is inexpensive or free
3. Traditional media audiences are in decline
4. Social media audiences are growing exponentially
5. Traditional marketing is one-way communication
6. Social media engages customers and prospects in conversation
7. Traditional marketing is impersonal
8. Social media is human
9. Social media exposes your brand to a younger demographic
10. Today’s younger consumers and employees are tomorrow’s leaders
11. Blogs establish your firm as a thought leader
12. Blogs differentiate your firm in ways that matter to customers
13. Blogs enhance search engine visibility (SEO)
14. Blogs provide a forum for new ideas to improve products and services
15. Blogs attract new customers
16. Blogs offer a new channel for customer service
17. Social media enables you to reach customers at the moment they want to talk or buy
18. Early social media adapters will outflank the competition
19. Social media inspires brand evangelists
20. Non participation leaves companies helpless in the face of negative press or buzz 21. Social media is fun
22. Traditional marketing is still in it's ivory tower
23. Social media work in the trenches
24. Social media fosters teamwork and builds morale
25. Social media allows smaller players to compete with the big guys – and win
Call 0115 714 0600 or email info@panther.org.uk to find out what social media marketing services we can package for you and how they can help you improver your brand and sales. Alternatively look at our standard packages.
B2B social media
No time to attend business networking events and build new contacts? Use Social media networking - Social media internal marketing & social media to drive external sales
B2B social media offers a targeted and cost effective solution.
Effective, targeted use of social media can enable your business to build relationships, influence internal markets, participate in business networking, meet new clients, suppliers and recommenders of your business - all without stepping out of the office.
Blogs, Facebook, Twitter – too many companies are still missing the point with social media. If you’re not using social media to take your business to the next level and are in danger of being left behind
Are there differences between B2B and B2C marketing strategies? Sure. However, regardless of industry, there is always something to learn from a company that has developed and executed a marketing campaign successfully. Today, we are going to look at some B2C social media marketing efforts and determine what lessons can be applied to B2B organisations.
Sure a B2B company can launch a microsite any day. But can it launch one that speaks to the company’s audience so perfectly that it resonates with a vast majority? I would submit the answer is no. Microsites aren’t social media, but in social media land if you know exactly who your audience is, what will resonate with them and how to tap into it, you are going to be more successful. B2B audiences are more fragmented, with internal employees, external partners, channel partners, third party vendors, and, oh yeah, customers and prospects.
read moreThis is a major maxim for B2C companies in social media, and it’s just as important in the B2B realm. Each B2B vertical uses social media differently, so it’s important to determine not only where the conversations are taking place, but what the conversations are about. Many tools can help a company collect this conversational data (including Radian6 and Filtrbox). You will be able to better determine the needs of your most important clients by listening. Good B2B companies have always listened to their clients. Great B2B companies have always taken it one step further and listened to their competitors’ clients.
The explosion of social media has made this “downstream” listening much more practical and real-time. If your company provides a component like a rollerball for a Blackberry it’s important to listen to end users likes and dislikes — that way you can stay ahead of the game and you aren’t solely dependent on your buyer’s secondhand information. You can even help provide some of this information to your buyer and become an even more valued partner. Once you’re close to mastering this type of social media listening skill, the next step is to listen to your competitors’ clients. Discerning noticeable customer gaps will ultimately put you in a position to fill these gaps and win new business as a result. So B2B can learn from B2C and B2C can learn from B2B. What could be better?
Call 0115 714 0600 or email info@panther.org.uk to find out what social media marketing services we can package for you and how they can help you improver your brand and sales. Alternatively look at our standard packages.
