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What is AIDA ?The AIDA formula stands for Attention, Interest, Desire and Action.

It is an approach to understanding how advertising and selling supposedly works. The assumption is that the consumer passes through several steps in…
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PRISM | Peter’s Research, Ideas & Strategic Marketing

PRISM | Peter's Research, Ideas & Strategic Marketing  My name is Peter Wilkinson and I can dramatically increase the sales you are making.…
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Social Media Consultant

How Big Will Social Media Be in the Hotel and Leisure Marketing Mix?

Vital statistics: The average Facebook user has 130 friends. That’s a potential 130 new guests for your hotel, who could be persuaded to…
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Panther’s Social Media Training and Internet Packages

They offer courses for individuals as well as corporate companies of every size. The training programme starts with social media set up and…
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