Social media mapping - We will map the social media landscape and develop a social media network that is specific to your strategy and marketing requirements

Social media set up - Once the social media map is approved we will set up your network across social media sites, networks, blogs and twitters so that you can update multiple accounts and groups quickly and swiftly from just a few portals.

Social Bookmarking - Social bookmarking is very popular these days as people prefer to keep their list of favourite websites online and also share it with others. These bookmarks also serve as back links to your website. This helps your overall SEO strategy and adds to visibility of your website.

Collection of client testimonials to feature on web site and be used in social media and digital/traditional PR

Ad hoc copywriting to include keywords or phrases vital to your business profile and services

Editing of text you provide to ensure efficient company messaging

Regular updates of company news

Creation and placement of press articles with leading online publications

Distribution of articles to printed media editors in your target markets

Collection of subscriber details for future marketing through email shot service updates and direct marketing campaigns

RSS Feeds - We will link in RSS feeds to your website, blogs and social media where it is possible

Link Development - We will develop back links from high juice website to improve your organic optimisation

One Way Links from Directory - We submit your site to free search engines and directories and get one way links from these sites. This helps to improve link popularity of the site.

Category tagging that will not only give your site visitor direct access to the information they need, it will also keep them on the site longer.

Article Submissions - We help you express yourself to a large number of audiences by submitting your article to 100s of Search Engine Friendly Articles Directories.

Video Submission - Google also displays videos in its organic listings. We can create and optimise video presentation of your business and submit it to various video sharing sites like Youtube, MySpace, Google Video, Metacafe, etc

Call 0115 714 0600 or email kirsty@panther.org.uk to get a quote and find out what social media marketing services we can package for you and how they can help you improver your brand and sales.

XML News feeds direct to your website with cameo feeds to your social media portals to update your whole profile

• Using XML integrated feeds, your website will updated automatically in real time.
• Taking cameo snippets from your XML news stream we will update all your blogs and social media network
• Your site will be kept dynamic and up to date, being seen as the leading industry voice, enhancing credibility and buyer confidence.

Provide your customers and affiliates with the latest industry news but always bring them back to your site to read your unique articles.

We will publish news within newsletters, online or offline, to retain your customers.

We will drive traffic in front of your website staff profiles to let them know they are talking to the experts.  Your designated journalists can take expert opinion and add these to the latest stories

Give you breaking news stories.  These are an ideal way to gather comment from site visitors, on the exact issues that interest them.

We will give you historical links.  This ensures archived articles can still be viewed by search engine spiders.

Searchable terms will be built into your unique brief; your designated editor will integrate these into your unique articles to increase organic traffic

International sourcing from tens of thousands of both Primary and Secondary locations.

Dedicated researchers, journalists, editors and copy writers – all dedicated to producing first class, niche, real time and unique news content.

Dedicated, sector specific editorial teams, experienced in writing to thousands of bespoke client editorial briefs – every day!

Multi lingual offering enables our clients to also have unique news content written in French, Spanish, German, Swedish, Italian and Dutch.

Call 0115 714 0600 or email kirsty@panther.org.uk to get a quote and find out what social media marketing services we can package for you and how they can help you improver your brand and sales.

Google, Yahoo and MSN Sitemap Creation  - We will create and update XML sites maps that will be uploaded to all major search engines to ensure maximum opportunities for organic optimisation

Title Tag Optimization - Title tag appears at the top bar of your web browser. Based on the keywords in this tag, search engines list the site relevant to a search made in their engines.

Robots.txt Optimisation - This file allows you to hide files or directories that you don’t wish the search engine spiders to find. You can let us know which files or folders you do not want spiders to crawl, so that they will be disallowed.

W3C Validation - The Markup Validation Service by the World Wide Web Consortium (W3C) allows Internet users to check HTML documents for conformance to HTML or XHTML and is also a quick method to check for errors in code. We validate your sites as per W3C guidelines.

Images and Link Optimisation - Apart from Title Tag, there are other sections on your web page which can be optimized. These include, Meta Description tag, Image Alt tag, adding Header tag for important information on your web page. Sometimes we take out Javascripts and making them external to increase Text to HTML ratio.

Header Tag Optimisation - We incorporate keywords in Header Tags (h1 to h6). Search engines do consider these tags while ranking a site.

Page Rank Optimisation - We will add a “nofollow” attribute to certain pages on the site which are less important. This helps to control the flow of link juice / PageRank through your site pages, thus, helping in search engine rankings.

Local Search Engine Submission - We submit your site to various local search engines. This helps to improve your local visibility over the net and get some local traffic as well.

Customer Review Submission - Most of the consumers check out online business reviews before making a purchase or signing up for a service. We submit reviews about your site or business to these local search engines so that you remain one step ahead of your competitors.

hCard Integration - hCard is a simple, open, distributed format for representing people, companies, organizations, and places. hCard is one of several open micro format standards suitable for embedding in your website. We create an hCard markup that is supported by local search engines and add it to your contact page.

Call 0115 714 0600 or email kirsty@panther.org.uk to get a quote and find out what SEO services we can package for you and how they can help you improver your brand and sales.

• .net web based SMS application
• Set up and configuration
• Campaign development
• Database acquisition
• Database cleaning
• SMS campaign development
• SMS campaign management
• Simple text messaging, including delivery to landlines
• Group text messaging - deliver your message to multiple users
• Contact lists - Store commonly used recipients
• VCard/VCal, WAP Push, MMS messages
• All UK networks and landlines covered for same low cost
• Delivery reports - See when your messages are read Web based usage reports
• Premium rate & inbound SMS support
• Textual originators or any UK number
• Timed delivery - Send texts at a future time/date
• Reminders - never have customers/patients miss appointments
• Integration with your own software via API/HTTP/FTP
• Customise a package that will provide outbound SMS marketing, a web based Progressive dialler solution, plus call recording, all supported by Inbound NGN's.

Call 0115 714 0600 or email kirsty@panther.org.uk to get a quote and find out what SMS marketing services we can package for you and how they can help you improver your brand and sales.

• Social Mobile strategy and marketing plan
• Target handsets including iPhone or Blackberry.
• Viral entertainment and marketing
• Cutting edge mobile sites, with strong emphasis on user experience and cutting edge design

Call 0115 714 0600 or email kirsty@panther.org.uk to get a quote and find out what mobile marketing services we can package for you and how they can help you improver your brand and sales.

• Yahoo banner and key word ads
• Banner advertising
• Porthole advertising
• Cost per impression advertising
• Cost per acquisition advertising
• Page sponsorships
• Video overlay advertising
• Mobile internet advertising

Call 0115 714 0600 or email kirsty@panther.org.uk to get a quote and find out what Internet marketing services we can package for you and how they can help you improver your brand and sales.

Strategy & Campaign Plan – Developing email concepts, strategy and campaign plans

Email Databases – Collecting emails from your Outlook system to build a database. Cleaning and de-duplicating existing email databases and buying in email data.

Provision of Email Solution – Supply and set up of emailing software. Supply of email software and SMTP switch solution from Panther’s systems.

HTML Mailer Design – Design of graphical mailer, including slicing and coding

Sending HTML Mailers – Configuring SMTP email software and switch. Testing and sending HTML email and managing bouncing emails and off list returns.

Call 0115 714 0600 or email kirsty@panther.org.uk to get a quote and find out what email marketing services we can package for you and how they can help you improver your brand and sales.

PPC Campaigns – Google ad words; Bing; Yahoo

• Cost Per Acquisition – We believe that the traditional agency model of charging a management fee (as a percentage of the client’s media spend) is inherently flawed as the agency has no directly-linked financial incentive (or penalty) to make the campaign perform more efficiently. This is fundamentally why Panther offer a CPA model.

 

Call 0115 714 0600 or email kirsty@panther.org.uk to get a quote and find out what PPC marketing services we can package for you and how they can help you improver your brand and sales.

Data provision  Data list search consultancy
UK data lists + EU data lists

Data cleaning - General de-duplication and bad email address cleaning
Telemarketing to clean data
Integration of data update service to check data

Postal consultancy - Our consultancy services will ensure you have the best postal price for your direct marketing

Call 0115 714 0600 or email kirsty@panther.org.uk to get a quote and find out what direct marketing services we can package for you and how they can help you improver your brand and sales.

• Content managed websites
• E – commerce shops
• Custom web applications
• Flash integration
• Flash action scrip 2

Call 0115 714 0600 or email kirsty@panther.org.uk to get a quote and find out what web marketing services we can package for you and how they can help you improver your brand and sales.

• CRM business evaluation and recommendations
• .net web based CRM systems
• Microsoft or sage server based systems
• System implementation and testing
• System configuration to company and market requirements
• CRM and sales force process documentation
• Database purchasing
• Database cleaning
• CRM campaign development and management

Call 0115 714 0600 or email kirsty@panther.org.uk to get a quote and find out what marketing services we can package for you and how they can help you improver your brand and sales.

Panther’s social media training courses will give you hands-on, practical tuition for making the most of your blog and social networking such as Facebook, Twitter, LinkedIn and YouTube. You will learn the pitfalls of using Social Media and things not to do as well as best practice for spreading your message and engaging your clients within a cohesive social media strategy. The Social Media training is led by marketing and internet marketing professionals with real-world experience of implementing Social Media campaigns for business.

1. Three hour taster set up sessions

£75 per person at Panther

£150 at client’s premises *(Clients use their own pc - max No 5)

On completion of this taster session delegates will have:

A basic overview of social media
Set up a Twitter account and have a basic overview
Set up LinkedIn account and have a basic overview
Set up Facebook account and have a basic overview

2. Six hour Social media basics session -

£150 per person at Panther

£300 per day at clients' premises *(Clients use their own pc - max No delegates 5)

On completion of this basic social media session delegates will:

Understand how to engage clients using Social Media
Know how to spread their messages effectively using Twitter, LinkedIn, FaceBook and YouTube
Be able to monitor Social Media campaigns

Introduction to Social Media

What is social media?
Overview of the latest developments and trends

Blogging

What is a blog and why blog?
Overview of blogging
Making your blog socially compatible
YouTube - how to embed YouTube video
Social Media platforms – how to make the best use of them

Twitter

Profiling a Twitter account
Retweets, hashtags and lists
Managing and enhancing Twitter with apps & tools

LinkedIn

Your profile
How to build connections
Using groups to drive traffic and access your markets
Getting recommendations

Facebook

How to use Facebook to aid your business?
Developing a Facebook profile
Setting up a group vs. setting up a page
Facebook apps to share content

Monitoring your Social Media Performance

Where are the people you want to reach?
What are people saying about you?
Analytics and stats tools

Course Pre-requisites

Prior to attending this training course you should have:

A good understanding of the web
Remote access to e-mail - you will be setting up new accounts during the course. 
Twitter, LinkedIn & Facebook accounts already set up

3. Two days - Social media strategy and advanced setup session

£150 per person per day at Panther

£300 per day at clients' premises* (Clients use their own pc - max No delegates 5) - Six hours per day;

On completion delegates will:

Understand how to develop their own social media strategy
Understand how to develop a social media map
Be able to set up accounts in Ning and other selected social media
Be able to use some more useful tools such as Ping, Hoot and Social Oomph

Day one - Understanding what social media strategy is and how to link it to your marketing and business strategy 

Review your existing marketing strategy

Consider your marketing strategy in the context of the web2, digital marketing, SEO, PPC and social media landscape

Niche marketing via Social Media networks

Exploring Groups and Meta Groups

Develop your social media marketing objectives and strategy

Build a social media map relevant to you your strategy

Day two - Creating your own social network

Integrated web services

Social Networks and Business

Social media analytics and measurement

Services provided by Yahoo, Google and OpenID

Set up LinkedIn groups, Facebook ads, Twitter lists and other tools, Ning groups and other social media

Use of Ping, Hoot, Social Oomph and other Twitter tools

Course Pre-requisites

Prior to attending this Social Media Training course delegates should have:

A good understanding of the web
Remote access to e-mail - you will be setting up new accounts during the course. 
Twitter, LinkedIn & Facebook accounts already set up

*On site prices are based on site being within 50 miles of Leicester. If the clients site is further an extra cost will be incurred

Call 0115 714 0600 or email kirsty@panther.org.uk to book and find out what training and social media marketing services we can package for you and how they can help you improver your brand and sales.

Social media profiles are an essential part of your on line marketing. Panther’s social media profile packages start from £150.00 + VAT. There are 6 essential parts to your social marketing DNA or profile:

Locking your social media strategy into your marketing strategy

You will receive advice and guidance from seasoned Chartered Marketers to ensure the correct marriage of your social media strategy and marketing strategy. Depending on your requirements and location this can be achieved over the phone, by Skype video conference or face to face meetings.

Setting up your social media accounts and grouping them to match your strategy will be done by BCS qualified internet marketers. This is important and key to your strategy. To reduce the time required to maintain and update the social media you need the accounts grouped so you only have to input to one or a few boxes that will then update dozens that are directly matched to your message strategy for each group.

The message and the words that will promote your business

Our editors will tailor the message to your audience; B2B or B2C; corporate or small business; student audience or +50; niche consumer market or industrial. We will write with the tone of voice and style that will best communicate your message to your target markets.

Photos, images and videos

Social media profiles work better with professionally produced images, photos and video clips to embed in your profile. We will take your existing material or organise the production of new material that is locked into your social media strategy and message.

Professionally voiced audio clips

If you add a professionally voiced audio clip to your social media profile, people will be able to quickly understand your offering and message; they can be listening and browsing your profile at the same time.

Uploading and tailoring your profile to the correct social media for your social media marketing strategy We can work with you in two ways here: -

We can upload your profile onto any networking site. There are hundreds to choose from. The important thing is to upload to the correct ones for your strategy. Different social media have some limitations, as each site has different upload criteria. Some allow more words and a photo or video profile, others just plain text. Twitter is different; there is a limited one page format and just 160 characters of text to summarise your business.

We can upload your profile onto the first six networking sites training you what to do in the process. You can then take over and do the rest. We will always be there as a social media mentor and coach. So you can be confident you will be able set up all the social media we have defined in your strategy

Ongoing updates for your social media to keep the relationship with your markets and clients growing

We can offer an array of different services here depending on your requirements, the reach of your social media - locally, nationally or international and the integration with the SEO, PPC and digital marketing.

Call 0115 714 0600 or email kirsty@panther.org.uk to get a quote and find out what social media marketing services we can package for you and how they can help you improver your brand and sales.