Recruitment Agencies Can Use Social Media to Monitor Their Competition
Recruitment agencies compete with other recruitment agencies for the best quality candidates. Though it should be noted of course that specialty recruitment agencies also work with other recruitment agencies in a referrals based way, to provide the best possible service for their clients.
You need to keep its eye on the competition in a very simple way. There’s no particular trick: you simply join up with your rivals’ social media streams and keep an eye on the activity there.
Social media can be used to monitor shifts in your own environment too. As a recruitment agency you need to know when the best potential candidates are looking for work. You should also get cosy with the best companies and people on the business social media sites. That way you keep tabs on shifts in the industry landscape, which can translate directly to new openings.
An alternative for proactive recruitment agencies is to use external resource to find new opportunities and shifts in the marketplace before any of its competitors. Indeed there is a sense in which, you won’t need to spend too much time monitoring the competition because you will be too busy forging new alliances and getting the best people into the best places.
A little knowledge about what is going on with your competitors doesn’t hurt though. Ask you marketing consultant to help you set up some analyses of the social graphs of your clients and the candidates on your books. You’ll be able to see whether they are linked to direct competitors in their social media graphs – and after a while you should be able to get a decent picture of how frequently rival companies are successfully placing candidates who are also on your books.
The more interactive you are with your social media presence, the more information you can get. Social media is the world’s largest information gathering centre. That means you have access to an enormous potential pool of data, from which you can divine an idea of why people are using your competitors more frequently than they use you.
Ask your marketing consultant to help you develop incentive based interactive questionnaires for your clients and the candidates registered with you. Offer gifts and coupons in exchange for the time taken to fill out a survey – the more information you can gather, the more effective your future campaigns are likely to be.
Don’t miss the opportunity to interrogate the data at your fingertips. It could be the difference between the next successful placement going to you or your rival.
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