full service social media
Phone : 00 44 (0) 208 144 2304
Phone : 00 44 (0) 115 714 0600
Mobile : 00 44 (0) 7930 330125
Online social media marketing & advertising that attracts like nectar
Save The Boobs Campaigns Rethink Breast Cancer Initiative
A lot of people asking where social media marketing fits into the classic “4 Ps of the marketing” model. The traditional 4 Ps of marketing encompass Product, Price, Place and Promotion. social media marketing sits in the promotion aspect, especially the word of mouth part of it. Most importantly the word-of-mouth component enables customer participation and drives the relationship aspect of your marketing strategy.
Call 0115 714 0600 or email info@panther.org.uk to find out what social media marketing services we can package for you and how they can help you improver your brand and sales. Alternatively look at our standard packages.
social media marketing
Paint a picture in the clients' eyes
Online advertising needs to be persuasive enough to make people want to buy the brand!
Panther’s marketing professionals start the project with careful strategic communications planning, where we look at the message, psychology, country culture, best campaign focus, advertising hooks and ad placements relative to your target audience and overall marketing and campaign objectives.
Our project managers will choose the correct creative resource for your requirements and start the creative treatment stage. Your advertising message will be carefully balanced so the communication is clear, not forgetting a strong call to action.
The concepts will be developed and taken across a series of traditional banners, skyscrapers and MPUs, as well as additional formats and rich media features, as required.
read moreAll tracking code is installed so that every user interaction can be monitored in order to measure campaign success. We provide full analysis of our ad campaigns to prove our worth. If you are wondering whether you should engage with your users through social media or social marketing, here are the first few steps you should follow.
Listen
Consider where your customers are both online/offline?: Blogs, Social media tools (e.g. LinkedIn Answers), Discussion Forums, Twitter, etc…/Events Monitor these conversations using socials media monitoring techniques Use a central tool to track the different conversations happening around your company or market. Most online conversations are RSS enabled, barring a few Yahoo! groups that don’t support RSS. Use a RSS reader (e.g. Google Reader) to gather all these conversations into a store that can be analysed. Create a folder that you check on a daily basis.
Awareness
Develop a way to calculate brand perception within these conversations – consider the following - News & Blogs (Google search, Google Blog search, technorati search) - Keyword mentions & incoming links - Corporate Blog (Unique users, hits, trackbacks, comments) - Brand Scoring system (similar to brand attitude survey)
Measure
Any social media presence of your brand can be calculated by simple methods ROI of corporate blogging (Resource: Charlene Li’s new ROI of corporate blogging study)
Participate
Create a social media marketing strategy (SMS) that links into your marketing strategy. The SMS should be developed around how you wish to participate Here are a few options: -
Be where the users are
Facilitate easier means of communication with them
Create brand evangelists
Be a source of information on the company
Respond swiftly and honestly - Start publishing content
Stir internal company conversations
Improve product and user experience
Call 0115 714 0600 or email info@panther.org.uk to find out what social media marketing services we can package for you and how they can help you improver your brand and sales. Alternatively look at our standard packages.
Panther’s social media training courses will give you hands-on, practical tuition for making the most of your blog and social networking such as Facebook, Twitter, LinkedIn and YouTube. You will learn the pitfalls of using Social Media and things not to do as well as best practice for spreading your message and engaging your clients within a cohesive social media strategy. The Social Media training is led by marketing and internet marketing professionals with real-world experience of implementing Social Media campaigns for business.
1. Three hour taster set up sessions
On completion of this taster session delegates will have:
A basic overview of social media
Set up a Twitter account and have a basic overview
Set up LinkedIn account and have a basic overview
Set up Facebook account and have a basic overview
2. Six hour Social media basics session -
On completion of this basic social media session delegates will:
Understand how to engage clients using Social Media
Know how to spread their messages effectively using Twitter, LinkedIn, FaceBook and YouTube
Be able to monitor Social Media campaigns
Introduction to Social Media
What is social media?
Overview of the latest developments and trends
Blogging
What is a blog and why blog?
Overview of blogging
Making your blog socially compatible
YouTube - how to embed YouTube video
Social Media platforms – how to make the best use of them
Profiling a Twitter account
Retweets, hashtags and lists
Managing and enhancing Twitter with apps & tools
Your profile
How to build connections
Using groups to drive traffic and access your markets
Getting recommendations
How to use Facebook to aid your business?
Developing a Facebook profile
Setting up a group vs. setting up a page
Facebook apps to share content
Monitoring your Social Media Performance
Where are the people you want to reach?
What are people saying about you?
Analytics and stats tools
Course Pre-requisites
Prior to attending this training course you should have:
A good understanding of the web
Remote access to e-mail - you will be setting up new accounts during the course.
Twitter, LinkedIn & Facebook accounts already set up
3. Two days - Social media strategy and advanced setup session
On completion delegates will:
Understand how to develop their own social media strategy
Understand how to develop a social media map
Be able to set up accounts in Ning and other selected social media
Be able to use some more useful tools such as Ping, Hoot and Social Oomph
Day one - Understanding what social media strategy is and how to link it to your marketing and business strategy
Review your existing marketing strategy
Consider your marketing strategy in the context of the web2, digital marketing, SEO, PPC and social media landscape
Niche marketing via Social Media networks
Exploring Groups and Meta Groups
Develop your social media marketing objectives and strategy
Build a social media map relevant to you your strategy
Day two - Creating your own social network
Integrated web services
Social Networks and Business
Social media analytics and measurement
Services provided by Yahoo, Google and OpenID
Set up LinkedIn groups, Facebook ads, Twitter lists and other tools, Ning groups and other social media
Use of Ping, Hoot, Social Oomph and other Twitter tools
Course Pre-requisites
Prior to attending this Social Media Training course delegates should have:
A good understanding of the web
Remote access to e-mail - you will be setting up new accounts during the course.
Twitter, LinkedIn & Facebook accounts already set up
*On site prices are based on site being within 50 miles of Leicester. If the clients site is further an extra cost will be incurred
Call 0115 714 0600 or email kirsty@panther.org.uk to book and find out what training and social media marketing services we can package for you and how they can help you improver your brand and sales.
